Swatch
Swatch X Moma

BarkBite were invited to create a campaign celebrating the Swiss watchmaker’s partnership with world-renowned art museum, MoMA.

For over 30 years, Swatch has commissioned artists to develop creative works on ‘The world’s smallest canvas’. Through these collaborations, they have become legendary for pairing beautiful art with one of the most fashionable and iconic timepieces. Van Gogh, Rousseau, Mondrian, Klimt, and Yokoo feature in this limited edition collection and are the inspiration for the creative thread that takes us on a journey around the beautiful gallery space.

Disciplines
Creative Concept
Graphic Design
Art Direction
3D Modelling
3D Animation
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From our Collection, to Yours

Created during the pandemic and restrictions to travel and filming, we modelled the entire MoMA space in CGI. With the gallery closed, we brought the consumer to the paintings as if they had MoMA to themselves.

As extensions of the artworks, the ribbons playfully interact with and reveal the watches, taking us on a journey through the gallery – bringing the art and space to life. 

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Development and R&D

As trusted creative partners, we undertook a significant R&D process that matched the brand’s painstaking approach to innovation. Below is a better look of the photo real 3d reconstruction of MoMA along with the results of our R&D for the colour ribbon.

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