Crocs
Introducing the Overpuff Collection! In collaboration with Crocs, we launched a global campaign featuring art direction, typography, graphic design, and 3D animation to amplify the essence of this new line.
The collection reinvents the classic clog, puffing it up to new heights of style, while introducing the “Shortie” boot – a fresh silhouette with a bold, inflated design. Our team expertly crafted the overall visual narrative, from editing high-energy videos that embody “puff mode” to creating striking 3D product renders that bring these unique designs to life.
Art Direction
2D Animation
3D Animation
3D Modelling
In addition to video production, we delivered high-resolution static assets for print, social media and outdoor, each designed to give the Overpuff Collection maximum stand out.
The photorealistic 3D renders were meticulously crafted to showcase the puffed-up shoes in all their glory. Every touchpoint of this campaign was elevated to match the collection’s larger-than-life vibe and ensure Crocs’ Overpuff Collection made a statement across all channels.
