Crocs
Echo Storm
Crocs came to Bark&Bite looking to make waves across the Street/Sport category that includes many of their most hyped releases. The first in a series of collections requiring CGI content, was distinctive new shoe: The Echo Storm.
Our concept centred around inversion, utilising the black and white shoes within the range to create a positive/negative juxtaposition. This bold, graphic style positioned the product as the focal point, speaking to its own presence and ability to stand out. The nitro yellow was added in as a pop colour to push the graphic execution further and hero the entire collection.
Graphic Design
Art Direction
3D Modelling
3D Animation
As opposed to crafting a traditional 3D environment, we used a dynamic collage effect. Layering city-based imagery with storm visuals helped to create a disruptive graphic style.
The music track needed youth appeal without being too ‘heavy’ or ‘urban’. Giving it plenty of contrast was critical to ensuring that the dynamism in the score, with plenty of breaks and hit-points, married perfectly with the visuals.
