Self-love was in the air as we teamed up for the first time with our favourite watch brand for Valentine’s Day. Swatch wanted a motion graphics led visual identity that celebrated the singles and love cynics and showcased those unique situations we’ve all been in when trying to get over a past relationship.
Taking inspiration from 60's comic book design we created a global mixed-media campaign consisting of illustration, typography and 2D & 3D animation. The four limited-edition watches were seen in multiple channels including print, digital and social media content.
The campaign featured in every flagship store from New York to Tokyo, Amsterdam to London, the animated content and key visuals brought a fresh and twisted spin to love’s most important day of the year.