Swatch
Valentines Day
Swatch welcomed us onboard to support their Valentine’s Day release of three, heart-stopping watches.
The campaign was rooted in the headline ‘in case of love, break glass’. Our task was to extrapolate that into a visual style built around sirens, warnings and symbols associated with emergencies, evoking the urgency and excitement of love.
Graphic Design
Art Direction
3D Modelling
3D Animation
To balance the undertones of drastic, urgent action, we crafted playful vignettes that incorporated the elements in a lighter way. This approach added a touch of whimsy to the campaign and created a dynamic narrative that captures attention and resonates with the themes of love and excitement. Red, symbolising both love and emergency, became our primary colour, infusing drama and intensity into the edit.
The music steadily intensifies, seamlessly supporting the visuals until it reaches a climactic ‘breaking point.’ Dynamic SFX are used throughout to immerse the audience within the almost hypnotic scenes.
