Wanting to cut through a sea of laddish, comedic communications, William Hill came to us wanting an all-encompassing campaign that included motion graphics, stills and social video to last them a period of 12 months. 

The first step was for us to create a headline that encapsulated William Hill’s pledge to give customers betting with them more value. We arrived at This is More as a confident, positive and bold way of communicating that the brand was rewarding customers where others were not.

We decided upon a mixed-media approach to give the visuals more of an appeal with the all-important youth demographic. The design was confident and brash, but could also be stripped back to something more premium and fashion-led when required. Combining 2D animation, live- action sports footage and typography we created an incredibly versatile and cost-effective creative vehicle that could flex across a significant number of sports and offers on offer. TV commercials were played out across major sporting events accompanied by social media content.