‘Create a buzz and excitement around our new customisation portal using the 574 shoe’ was the brief from global footwear brand New Balance.With an iconic sportswear product like the 574 and a new customisation service in waiting, we generated as much shape and material inspired eye candy as possible.
The design of the CGI piece pushes the shoes form and texture to the limit. We created a 3D animated video with a dazzling variety of colourful combinations that keep on giving.
Set to 'Hardcore by Tropkillaz' the high energy track along with rich, immersive visuals created a devastatingly disruptive film that was used across social media and retail.
Creative & Design Copywriting Art Direction 3D Animation CGI Video Production Rendering Editing Versioning
‘Create a buzz and excitement around our new customisation portal using the 574 shoe’ was the brief from global footwear brand New Balance.With an iconic sportswear product like the 574 and a new customisation service in waiting, we generated as much shape and material inspired eye candy as possible.
The design of the CGI piece pushes the shoes form and texture to the limit. We created a 3D animated video with a dazzling variety of colourful combinations that keep on giving.
Set to 'Hardcore by Tropkillaz' the high energy track along with rich, immersive visuals created a devastatingly disruptive film that was used across social media and retail.
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DISCIPLINES
Creative Design
2D Animation / CGI
Video Production / VFX
3D Animation