Adventure Time and The Regular Show were created for children to love, but they’re so good that teens and adults are equally hooked. So naturally, we were thrilled to design a series of 5-second motion graphics led TV sponsorship idents for Cartoon Network to promote both shows.
We wanted to see how far we could abstract the characters form whilst retaining the fundamentals that make up their identities. Working within self-imposed limitations we devised a creative approach full of energy that leaves viewers feeling like they have had an assault on the senses. The characters stretch, warp and shake themselves around the screen against equally chaotic sound design, making for a fun and lively experience that doesn’t take things seriously!
Creative & Design Art Direction Illustration 2D Animation CGI Video Production Art Direction Rendering Editing Versioning
Adventure Time and The Regular Show were created for children to love, but they’re so good that teens and adults are equally hooked. So naturally, we were thrilled to design a series of 5-second motion graphics led TV sponsorship idents for Cartoon Network to promote both shows.
We wanted to see how far we could abstract the characters form whilst retaining the fundamentals that make up their identities. Working within self-imposed limitations we devised a creative approach full of energy that leaves viewers feeling like they have had an assault on the senses. The characters stretch, warp and shake themselves around the screen against equally chaotic sound design, making for a fun and lively experience that doesn’t take things seriously!
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DISCIPLINES
Creative Design
2D Animation / CGI
Video Production / VFX
3D Animation