The Bullitt helmet from Bell is an iconic product. A helmet rooted in a storied past mixed with a style and design that could best be described as "retro-future" and inspired by the legendary Bell Star helmets of the '60s and '70s.

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Bell uses the highest quality materials in their bike helmets so it was imperative that our creative captured every fine detail and showed just how cool these helmets really are within the animated content. Created as a social-first campaign, we showcased the amazing aesthetic quality of the Bullitt Carbon range and the various custom paint treatments through beautifully rendered CGI.