Continuing our creative collaboration with Carolina Herrera on their Gem Collection, we were tasked with designing a campaign that paid tribute to the heritage of the brand and their commitment to creative excellence.
Taking inspiration from the distinctive violet colour of the stone, we created moving content with a hazy and psychedelic CGI aesthetic in which flowing crystal textures, geode rocks and shimmering particles surround the product. Each hypnotic, dreamy vignette was designed to appeal to the premium Middle Eastern market.
The campaign consisted of a 30 sec video in multiple ratios alongside high resolution imagery that was applied across retail stores and OOH.
Creative & Design Art Direction 3D Animation CGI Video Production Rendering Editing Versioning
Continuing our collaboration with Carolina Herrera on their Gem Collection, we were tasked with producing a campaign that paid tribute to the heritage of the brand and their commitment to creative excellence. Taking inspiration from the distinctive violet colour of the stone, we created a hazy and psychedelic aesthetic in which flowing crystal textures, geode rocks and shimmering particles surround the product.
Continuing our creative collaboration with Carolina Herrera on their Gem Collection, we were tasked with designing a campaign that paid tribute to the heritage of the brand and their commitment to creative excellence.
Taking inspiration from the distinctive violet colour of the stone, we created moving content with a hazy and psychedelic CGI aesthetic in which flowing crystal textures, geode rocks and shimmering particles surround the product. Each hypnotic, dreamy vignette was designed to appeal to the premium Middle Eastern market.
The campaign consisted of a 30 sec video in multiple ratios alongside high resolution imagery that was applied across retail stores and OOH.
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DISCIPLINES
Creative Design
2D Animation / CGI
Video Production / VFX
3D Animation