Continuing our creative collaboration with Carolina Herrera on their Gem Collection, we were tasked with designing a campaign that paid tribute to the heritage of the brand and their commitment to creative excellence.

AMETHYST HAZE

Taking inspiration from the distinctive violet colour of the stone, we created moving content with a hazy and psychedelic CGI aesthetic in which flowing crystal textures, geode rocks and shimmering particles surround the product. Each hypnotic, dreamy vignette was designed to appeal to the premium Middle Eastern market.

The campaign consisted of a 30 sec video in multiple ratios alongside high resolution imagery that was applied across retail stores and OOH.